IMD invests in A+V to complete global coverage with Latin America network

February 26th 2014, Santiago de Chile and London

This significant investment in A+V, the only local, pan Latin American delivery company, confirms IMD’s position as operating the most extensive video commercial delivery network across every continent.

The agreement between A+V and IMD brings substantial capital and technology contributions to A+V’s pan Latin American business. A+V and its customers will also benefit from IMD’s 17 years of experience in digital TV commercial delivery across Europe and Asia Pacific.

A+V is in the process of finalizing the establishment of its operations in nine Latin American countries, extending IMD’s direct interest in digital delivery operations to over 30 countries. Together with IMD’s Global Media Network Partners this creates by far the most extensive global delivery network available and the only one covering every continent.

Simon Cox, CEO of IMD, who joins A+V’s board, commented: “Latin America is embracing the digital delivery of TV commercials bringing efficiencies to local and global clients. We have tremendous respect for what A+V has done and share the same values of honesty and great customer service. This is a very natural commercial and cultural fit that will help build the best service for customers and media owners across Latin America.  It makes IMD the provider of choice for global delivery solutions.”

Alejandro Albertini, CEO of A+V said: “IMD’s experience in the development of digital networks, knowledge of the industry and our common vision of how the distribution of advertising content is changing is vital to achieving our goals in the region.”

About IMD
IMD specialises in media delivery for the video advertising industry. IMD works with advertisers, creative and media agencies, post production houses, production agencies, broadcasters and online publishers to deliver video advertising and manage complex campaign data across the world.

IMD makes over 600,000 deliveries a year and employs 160 people in 23 offices and has 17 years’ experience of delivering audio visual commercials.

The company has built a Global Media Network comprising its own networks and its Global Media Network Partners covering more than 100 countries. It is headquartered in London with offices across Europe and Asia.

IMD has an unrivalled reputation for the quality of its service. This has helped to make IMD the delivery company of choice because ‘IMD delivers’.

About A+V
A+V is a Chilean company which specializes in delivering video for the advertising industry. A+V is the market leader in Chile and during the last year has been opening operations in Argentina, Brazil, Colombia, Ecuador, Mexico, Peru, Venezuela and Panama strengthening its presence in the Latin American market.

A+V is run by people with deep experience of the broadcasting and advertising industries as well as a passion for technology. A+V’s team realized how the online delivery of TV commercials could bring benefits to every participant in the value chain and are enjoying bringing this solution to Latin America.
www.amasv.com

Contact
Alejandro Albertini, CEO, A+V  aalbertini@amasv.com
Simon Cox, CEO, IMD   simon.cox@groupimd.com

IMD Cloud Video: Australia's most Advanced TVC Delivery.

IMD Cloud is Australia’s most advanced ad delivery service.

Now you can quality check and send commercials faster, easier and more cost effectively. It’s simple. No more tapes, courier, FTP and nothing to install. Just one simple web page to create your order, select your destinations, instantly quality check your ad and deliver directly to broadcasters.

You can even delegate roles for a transparent online workflow. Without the phone calls, emails and stress, everyone can see exactly when your ads will arrive.

IMD Cloud doesn’t have any deadlines; you can do all of this 24/7. How? Our instant Quality Control check confirms broadcast suitability in seconds, not hours. And our immediate delivery option gets your ads to stations in just a few minutes.

We even automate common tasks, so you don’t have to create clapper boards or CAD files. And when it comes to quality, your ad looks better on air, because we use only the most common broadcast formats.

We deliver in HD. We deliver internationally. And IMD Cloud costs you less.

Get in touch for your free account today, and experience faster, easier and more cost effective ad delivery.

info@imdcloud.net

www.imdcloud.net

Audio Loudness. How’s it measured by IMD Cloud?

Our philosophy is that delivery providers should never touch video or audio supplied to us, keeping TVC content true to itself and to its creator. Creative decisions are always yours.

So how does it work?
IMD Cloud has built proprietary cloud-based software that automatically measures:

• ITU-R BS.1770-3 Loudness
• True Peak audio levels
• Conventional audio peaks
• Frame silence - audio below -60dBFS

We run real-time quality control checks as soon as content is uploaded by senders. These checks happen straight away, before deliveries are sent to broadcasters. Checks are specific to broadcaster requirements across market.

Australian broadcaster audio requirements:

• Loudness: -24LKFs with a tolerance of +/-1LKFs
• Max True Peak Levels: -2dBTP
• 12 frames silence top and tail

New Zealand, Singapore & India broadcaster audio requirements:

• Loudness: -24LKFs with a tolerance of +/-1LKFs
• Max True Peak Levels: –9dBTP

Indonesia broadcaster audio requirements:

• Loudness: -22LKFs with a tolerance of +/-3LKFs
• Max Peak Levels: –9dBFS

If something needs to be changed, senders get told straight away via a full technical report (see below) on what needs to be changed; saving time, cost and resource. 

If QC fails and changes need to be made, there is no charge for uploading a new file and trying the QC again.

Below is an example of a QC failure. What’s wrong is shown at the top in red: it’s clear that peak audio is too high on channel 1 & 2 (left and right):

Below is an example of the audio section we provide in all QC reports:

This is a free service for all IMD Cloud users and is immediately available.

As you can imagine, the team is very interested in the topic. If you have any questions, please don’t hesitate to contact us on info@imdcloud.net

www.imdcloud.net

IMD goes global with eBUS acquisition

06 Feb 2013

IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery, with a local presence across major countries in Europe and Asia-Pacific and a regional HQ in Singapore.

Customers are set to benefit as the move will bring a faster and more efficient digital delivery solution from a single provider to the increasing number of clients with interests spanning Europe and Asia-Pacific.

IMD will strengthen its digital TV ad delivery service in Asia-Pacific where eBUS has established a peerless reputation as the most reliable and the fastest service in the region with the widest geographical offering.

eBUS already has full coverage of Singapore, Australia, New Zealand and India and is rapidly expanding in other territories in the region. With IMD’s support this coverage is set to grow even faster.

eBUS has established a powerful position in its markets with its reputation for speed and reliability. This can be traced to its unique, innovative, completely cloud-based and scalable platform which, amongst other things, allows TV ads to be delivered in less than 10 minutes. Other valuable eBUS customer advantages include native HD support, 24/7 access and automatic quality control.

IMD CEO, Simon Cox, says: “eBUS fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery, just like IMD, and we have the same cultural and customer service values. On top of that, eBUS has a brilliant technology platform created by an exceptionally talented team.”

A critical factor in the acquisition has been the strong management team at eBUS, led by CEO Carmine Masiello who has 20 years of experience in the IT and media industries.

Carmine Masiello, CEO eBUS, says: “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”

About IMD

IMD specialises in B2B media logistics for the video advertising industry. IMD works with advertisers, creative and media agencies, post production houses, broadcasters and online publishers to deliver video advertising and manage complex campaign data in multiple territories.

The company has built a Global Media Network comprising its own networks and its Global Media Network Partners operations covering over 100 countries. It is headquartered in Central London with offices throughout Europe.

IMD makes almost 500,000 deliveries a year, processes TV bookings for 95% of the UK TV market and employs over 100 people. IMD has over 15 years’ experience in delivering audio visual commercials.

IMD has an unrivalled reputation for the quality of its service. This has helped to make IMD the #1 delivery company for TV commercials in almost every country where it operates and to establish industry-wide platforms for TV campaign data in three different countries.

IMD is the media logistics company of choice because ‘IMD delivers’.

www.groupimd.com

About eBUS

eBUS is a multi-award-winning Cloud Computing technology company; making TV commercial distribution easier, faster and more cost-effective to TV, IPTV, Web and Mobile providers across Asia Pacific.

Aiming to make content distribution as simple as email, eBUS’ elegant and powerful “Software as a Service” Cloud-based solution is available to senders in any part of the Internet-enabled world at any time.

eBUS’ client base ranges over the entire media ecosphere; advertisers, production and post-production, creative and media agencies, content creators, web publishers, TV broadcasters and online marketers.

The combination of automated content checking at source and rapid delivery processing means that eBUS is at the very leading edge of distribution technology, establishing an enviable reputation for speed, reliability and service.

This results in flexibility, increased speed, efficiency and reliability; higher quality delivery that is both dependable and cost efficient; and environmental impact reductions of more than 95%.

www.ebus.tv

About the IMD Cloud Blog

Welcome to IMD Cloud’s new blog! This is going to be our way of keeping you informed about news, events, new product features and best practices.

This space will be used to share with you stories and ideas from our users about how IMD helps to shape the things they do as well as other stories from our team that are helping help shape the things we do.

IMD Cloud was started in by a team of experienced media professionals to solve problems universally experienced by advertisers, agencies, production, post-production as well as the broadcasters. Since then,

IMD has developed into a seamless online platform for originators and users to manage, distribute and quality control video content.

We see IMD Cloud itself as an on-going collaborative effort – constantly innovating, evolving and improving as we encounter new technologies and ideas from the people who use our product suite.

We welcome you to join us in this process by sharing your experiences and ideas with us and letting us know directly what more you need.

We look forward to hearing from you!

Regards,
IMD

www.imdcloud.net